From garage to global prominence
Some of the world's
biggest companies inspire us with their improbable rags-to-riches stories.By Meredith Margrave, Investing Answers
Hewlett-Packard
In 1939, two electrical engineering
graduates from Stanford, Bill Hewlett and Dave Packard, established an electronics
manufacturing company in a one-car garage in Palo Alto , Calif.
The partners flipped a coin to decide whether the company would be named
Packard-Hewlett or Hewlett-Packard. With an initial investment of $538, Hewlett-Packard (HPQ) was born.Widely recognized as the symbolic
founder of Silicon Valley , Hewlett-Packard was
incorporated on Aug. 18, 1947, and went public on Nov. 6, 1957. The founders experienced financial
success early on, attracting customers including Walt
Disney (DIS). But they were originally a bit
unfocused, with product offerings that crossed over into the agriculture
sector. They eventually decided to focus on high-quality electronics.
To this day, Hewlett-Packard is
known for not only its electronics but also its unique company culture --
"the HP Way ."
Dell
The University
of Texas at Austin campus is known for stimulating the
minds of its undergraduates -- the grassy fields, the sprawling trees and the
traditional architecture of the revered halls are all filled with inspiration.
But Michael Dell didn't have his revelation in a
classroom. He found it in his dorm room.It was in room 2713 that he ran his
informal business of building and selling custom-designed personal computers
under the name PCs Limited.By selling directly to customers,
Dell cut out the middleman and kept prices lower than his competition. That
bright idea set the young entrepreneur apart, and the 19-year-old dropped out
of school and moved his business to an office center that he purchased with his
profits.
Dell (DELL) is now one of the largest tech companies
in the world.
Nike
Before it became the world's leading
supplier of athletic gear, Nike (NKE) wasn't Nike -- it was Blue Ribbon
Sports. And for the first two years, you couldn't find it at any retailer. Blue
Ribbon Sports operated exclusively out of the trunk of Phil Knight's green Plymouth Valiant. That's right,
Nike started in the trunk of a car.Blue Ribbon Sports was founded in
January 1964 by two University
of Oregon men -- track
athlete Knight and his coach, Bill Bowerman. The
company originally operated as a distributor for Japanese shoemaker Onitsuka
Tiger. While Knight sold shoes at track meets, Bowerman, always on the lookout
for a competitive edge, was ripping them apart to see how he could make them
lighter and better. He recruited his runners to test his designs.
In 1966, the two opened the
company's first retail store, in Santa
Monica , Calif. , and
business grew quickly. Blue Ribbon Sports split from Onitsuka Tiger and
launched its own line of footwear, bearing a newly designed "swoosh."
The Nike name was adopted in 1978.
Google
"On September 7, 1998, Google
opened its door in Menlo Park ,
California . The door came with a
remote control, as it was attached to the garage of a friend who sublet space
to the new corporation's staff of three." -- Google's corporate
history
Just days before that garage door
opened, Google (GOOG) co-founders Larry Page and Sergey Brin moved out of dorm rooms (both were
working toward doctorates at Stanford), incorporated the Google name and
finished raising $1 million from a handful of investors.A friend of Brin's, Susan Wojcicki (now
a Google vice president), needed help paying the mortgage on her
1,900-square-foot home in Menlo Park, and she agreed to lease the garage for
$1,700 per month to the 25-year-olds.
For the five months Google operated
out of Wojcicki's garage, Page and Brin alternated between tinkering with their
search engine's now-legendary algorithm, soaking in the hot tub and raiding the
refrigerator for midnight snacks -- a habit that may have inspired Google's
free-food policy for its employees.By the end of 1998, Google (still in beta mode) had
indexed nearly 60 million pages and was being praised for providing better
search results than its competitors.
The company moved out of Wojcicki's
garage in March 1999, and, after quickly outgrowing three other locations,
settled down at the 26-acre complex fondly referred to as the
"Googleplex."On the company's eighth birthday,
Google purchased the garage (and the attached home) and plans on preserving it
as part of its legacy.
Dyson
Just as Nike was getting its
official start, Dyson was coming into being across the pond.
In a dirty living room.In 1978, inventor James Dyson was growing increasingly frustrated
with his Hoover
vacuum cleaner. As he tried to clean his living room, dust clogged the mesh
pores of the bag and blocked airflow, causing the machine to lose suction
power. Even emptying the bag didn't help. Tired and frustrated, he set to work
on developing a more efficient vacuum cleaner.Dyson noticed that large industrial cyclones were removing sawdust from the air.
Inspired, he dismantled his Hoover
machine and fitted it with a cardboard re-creation of the sawmill cyclones.
During his initial tests, Dyson found his cardboard prototype picked up more
dust than his bag model.For five years, Dyson faced
rejection from every major vacuum manufacturer. He and his wife were seriously
in debt, and they even began growing their own vegetables and sewing their own
clothes to support the ongoing project.A determined Dyson persevered, and
he went on to manufacture, market and sell his design. Today, Dyson is one of
the most widely recognized appliance manufacturers, constantly wowing consumers
with innovative and stylish solutions to everyday problems.
Apple
On April 1, 1976, three young men
established a startup inside a garage in Cupertino ,
Calif. Their vision was to set
off a personal computer revolution. The result was the hand-built Apple I
personal computer kit. Their names: Steve Jobs, Steve Wozniak and Ronald Wayne (who
left the company in 1977, selling his stake for a mere $800).The bare-bones Apple I was first
sold in 1976. The Apple II came out shortly thereafter, with color graphics and
an open architecture, helping distinguish Apple's products from those of its
competitors.
But it wasn't until Apple launched
the Macintosh line -- with its famous "1984" commercial (watch it here) -- that the company experienced a
watershed moment that led to its eventual success.Over the decades, Apple (AAPL) has established a unique reputation
throughout the consumer electronics industry by expanding its product offerings
with the iPod, iPhone and iPad.
Mattel
Shortly after the end of World War
II, Ruth and Elliot Handler started a company named Mattel in their Southern California garage. Although we all know Mattel (MAT) as the maker of Barbie and other toys,
its first products were picture frames. As a side business, Elliot used
scraps from the frames to make dollhouse furniture. Encouraged by the success
of this endeavor, the Handlers steered Mattel toward toys.In 1955, Mattel began to introduce
its toys through advertising on the "Mickey Mouse Club" television
show. Soon after, in 1959, Ruth Handler established the Barbie product line
that would turn the company into a household name.
Mattel would go on to create or buy additional product lines,
including Fisher Price, Hot Wheels, Matchbox cars, Masters of the Universe,
American Girl dolls and an extensive line of board games, including Scrabble,
Uno and Scene It.
http://money.msn.com/investment-advice/from-garage-to-global-prominence
http://money.msn.com/investment-advice/from-garage-to-global-prominence
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